[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lukre.cz\/neobvykle-formy-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.lukre.cz\/neobvykle-formy-marketingu\/","headline":"Neobvykl\u00e9 formy marketingu","name":"Neobvykl\u00e9 formy marketingu","description":"Vzhledem k rostouc\u00ed konkurenci v nejr\u016fzn\u011bj\u0161\u00edch oborech, dne\u0161n\u00ed firmy stav\u00ed svoje prodeje pr\u00e1v\u011b na marketingu. \u010c\u00edm propracovan\u011bj\u0161\u00ed, t\u00edm lep\u0161\u00ed. Hlavn\u00edm c\u00edlem je toti\u017e z\u00e1kazn\u00edka zaujmout a p\u0159esv\u011bd\u010dit ho, p\u0159it\u00e1hnout na svoji stranu a n\u00e1sledn\u011b \u201ep\u0159inutit\u201c ke koupi. Firma bez vyu\u017e\u00edv\u00e1n\u00ed jak\u00e9koliv formy marketingu je dnes naprosto ztracen\u00e1.
 
 Vsadit lze nap\u0159\u00edklad i na vz\u00e1jemnou komunikaci […]","datePublished":"2019-10-07","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.lukre.cz\/author\/#Person","name":"","url":"https:\/\/www.lukre.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lukre.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lukre.cz\/wp-content\/uploads\/img_a357042_w3413_t1571728311.jpg","url":"https:\/\/www.lukre.cz\/wp-content\/uploads\/img_a357042_w3413_t1571728311.jpg","height":0,"width":0},"url":"https:\/\/www.lukre.cz\/neobvykle-formy-marketingu\/","about":["Ekonomika"],"wordCount":411,"articleBody":"Vzhledem k rostouc\u00ed konkurenci v nejr\u016fzn\u011bj\u0161\u00edch oborech, dne\u0161n\u00ed firmy stav\u00ed svoje prodeje pr\u00e1v\u011b na marketingu. \u010c\u00edm propracovan\u011bj\u0161\u00ed, t\u00edm lep\u0161\u00ed. Hlavn\u00edm c\u00edlem je toti\u017e z\u00e1kazn\u00edka zaujmout a p\u0159esv\u011bd\u010dit ho, p\u0159it\u00e1hnout na svoji stranu a n\u00e1sledn\u011b \u201ep\u0159inutit\u201c ke koupi. Firma bez vyu\u017e\u00edv\u00e1n\u00ed jak\u00e9koliv formy marketingu je dnes naprosto ztracen\u00e1.
 
 Vsadit lze nap\u0159\u00edklad i na vz\u00e1jemnou komunikaci mezi sou\u010dasn\u00fdmi a potencion\u00e1ln\u00edmi z\u00e1kazn\u00edky, nebo spr\u00e1vn\u00e9 c\u00edlen\u00ed produktu. Zde se ke slovu dost\u00e1vaj\u00ed zaj\u00edmav\u011bj\u0161\u00ed formy reklamy s v\u011bt\u0161\u00ed odezvou ne\u017e obvykl\u00e9 formy, jako je nap\u0159\u00edklad \u201eword-of-mouth\u201c, \u201esampling promotion\u201c a \u201eproduct placement\u201c.
 
 Word-of-mouth
 
 Jin\u00fdmi slovy \u201e\u00fastn\u00ed pod\u00e1n\u00ed\u201c, sice nem\u00e1 firma pod kontrolou, nicm\u00e9n\u011b je to pom\u011brn\u011b d\u016fle\u017eit\u00e1 forma. Hlavn\u00ed je zde z\u00e1kazn\u00edk a jeho spokojenost nebo nespokojenost s vyzkou\u0161en\u00edm a pou\u017e\u00edv\u00e1n\u00edm dan\u00e9ho v\u00fdrobku nebo slu\u017eby, a to v\u010detn\u011b p\u0159\u00edpadn\u00e9ho n\u00e1sledn\u00e9ho servisu i celkov\u00e9 \u017eivotnosti produktu
 
  Se sv\u00fdmi pocity se obvykle sv\u011b\u0159uje sv\u00e9 rodin\u011b, p\u0159\u00e1tel\u016fm a zn\u00e1m\u00fdm, nebo v internetov\u00fdch f\u00f3rech a recenz\u00edch. Mohou tak v\u00fdrobek \u010di slu\u017ebu v\u00fdrazn\u011b podpo\u0159it nebo naopak zatratit. Typick\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt nov\u00fd automobil nebo film.
 
 Sampling promotion
 
 Toto spojen\u00ed znamen\u00e1 \u201epodpora prodeje formou ochutn\u00e1vky\u201c. S touto formou se nej\u010dast\u011bji setk\u00e1te v n\u00e1kupn\u00edch centrech. Jsou to r\u016fzn\u00e9 st\u00e1nky a pult\u00edky, kde se nab\u00edz\u00ed p\u0159edev\u0161\u00edm ochutn\u00e1vka nov\u00fdch potravinov\u00fdch v\u00fdrobk\u016f. Produkt si m\u016f\u017eete nejen zdarma vyzkou\u0161et, ale v p\u0159\u00edpad\u011b n\u00e1sledn\u00e9ho z\u00e1jmu p\u0159\u00edmo v dan\u00e9m obchod\u011b rovnou zakoupit.
 
 Product placement
 
 V tomto p\u0159\u00edpad\u011b se jedn\u00e1 o \u201enen\u00e1siln\u00e9 za\u010dlen\u011bn\u00ed\u201c nejr\u016fzn\u011bj\u0161\u00edch v\u00fdrobk\u016f nap\u0159\u00edklad do d\u011bje filmu, seri\u00e1lu, nebo t\u0159eba hry. Product placement se tv\u016frc\u016fm velmi hod\u00ed k \u010d\u00e1ste\u010dn\u00e9mu pokryt\u00ed v\u00fdrobn\u00edch n\u00e1klad\u016f.
 
 P\u016fvodem je sice z Ameriky, ale postupn\u00fdm \u0161\u00ed\u0159en\u00edm p\u0159es Evropu se dnes ji\u017e za\u010dal projevovat i v na\u0161ich zem\u011bpisn\u00fdch kon\u010din\u00e1ch. Na z\u00e1klad\u011b pr\u016fzkum\u016f je tato forma marketingu dokonce o mnoho \u00fa\u010dinn\u011bj\u0161\u00ed, ne\u017e klasick\u00e9 reklamn\u00ed spoty.
                                                                                                                                                                                                                                                                                                                                                                                         4.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Neobvykl\u00e9 formy marketingu","item":"https:\/\/www.lukre.cz\/neobvykle-formy-marketingu\/#breadcrumbitem"}]}]